How did you navigate the process of finding and securing the right location for your Brownsville small business

“How did you navigate the process of finding and securing the right location for your Brownsville small business? What’s one factor you considered that others might overlook?”

Location isn’t just about foot traffic—it’s about digital discoverability

When we worked with local businesses in Brownsville through Simply Be Found, one thing became clear early on: location isn’t just about foot traffic—it’s about digital discoverability.

Most people think about parking, signage, or cost per square foot. But one factor we always emphasize—and that many overlook—is how easily your location can be verified, mapped, and ranked online. If Google Maps can’t pinpoint your address clearly or it’s shared with too many unrelated businesses, your visibility in local search drops dramatically.

We advise small business owners to:

Choose a location with a clear, mappable street address (not a vague suite or shared coworking label)

Avoid spots where other businesses are using the same address or category in their Google Business Profile

Check how the location appears in GPS apps and voice assistants (because that’s how customers are finding you today)

We’ve seen businesses gain or lose 50%+ of their online traffic based on how “Google-friendly” their address and map presence is.

So when choosing a physical location in Brownsville or any community, don’t just think about what people see driving by—think about how search engines see you digitally. That’s what will drive your foot traffic, phone calls, and leads.
Robert Downey, Co-Founder, Simply Be Found